Mario Kart is one of the biggest names in all of video games. The series has always sold very well, in fact, with Mario Kart 8 Deluxe as the highest selling game on the Nintendo Switch. The collaboration with Hot Wheels makes sense, as Mario and the gang speeding down a real-life Rainbow Road Raceway feels quite natural after years of virtual racing.
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Mario has crossed over into the physical realm in the world of Mario Kart already, as Mario Kart Live: Home Circuit bridged the gap between toys and video games. The game allowed players to create their own course in real life–much like making a Hot Wheels course–but then race in it within the video game on the Switch. The unique augmented reality game is very special and beyond what video games have been able to accomplish in years past. Hot Wheels and Mario Kart provide similar experiences, making them a good match.
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Source: IGN
