How Activision Put A Positive Spin On The Modern Warfare 3 Leaks
In the case of Call of Duty: Modern Warfare 3 however, the marketing strategy was tossed out the window when Kotaku infamously spilled the beans on the title, revealing everything about the game, from box art, the official logo, characters, locations to maps lists, weapon info and story spoilers. So, how did Activision handle the situation? This occurred nine months before the release of the game and Activision CEO Eric Hirshberg offered a response to the leak days later, explaining that they were going to make the best of the situation....